FOUNDER SHIP LOG
#buildinpublic
JUN ’26 // MELBOURNE
WEEK 1
What the first week actually looks like - from a 20-minute Python script
to a registered company, a brand, and the infrastructure to start building.
EP 02 ▸
The story continues: slow down, then strike - weeks 2-4, in public.
git checkout weeks-2-4 →
13days
$10kseed secured
1PTY LTD
6milestones
20+platforms wired up
the build loggit log --since="day 1"
FRI 12 JUN
spark
The spark
- ✓Had a problem, had an idea, solved a pain point in the job application process.
- ✓Workflow automation built end-to-end: concept → Python script → packaged .exe in 20 minutes
- ✓Posted it to LinkedIn: This happens ↗ | Inbound begins - People dm asking to use the app for themselves.
13-14 JUN
validate
capital
Validate & commit
- ✓Market research, SWOT, full SaaS tech stack & business plan scoped
- ✓Investor deck v1 · name locked · domains bought · socials reserved
- ✓$10k seed secured - decision made: this is happening
15-16 JUN
entity
Make it real
- ✓PTY LTD registered - ACN · ABN · GST (Simpler BAS) · PAYG
- ✓Commbank + NAB accounts · ASIC key · company address
- ✓Xero · Microsoft 365 · payroll & STP live
17-18 JUN
infra
Infrastructure to build on
setup to build / code
- ✓Dev environment stood up - VS Code and an org GitHub
- ✓Tooling subscribed - Claude Pro · ChatGPT · Slack · Ideogram
- ✓DNS hardened - DNSSEC · SPF · DMARC · Cloudflare nameservers
- ✓AI wired in system-wide + ChatOps begun (Claude × finance + stack monitoring)
# spinning up the workshop
~/founder $ setup --dev --dns --ai --chatops
✓ env ready ✓ dns secured ✓ ai online ✓ ops wired
~/founder $ setup --dev --dns --ai --chatops
✓ env ready ✓ dns secured ✓ ai online ✓ ops wired
19-21 JUN
brand
product
Brand & product take shape
identity + first product surface
◆
logo v1 · tagline · messaging
LOCKED ✓
- ✓Logo v1, branding pack, tagline & header copy finalised after a massive messaging pass
- ✓Holding site live + email capture - Cloudflare D1 · Turnstile · Slack webhooks
- ✓Stripe account + privacy policy up
- ✓Roadmap split into MVP / V2 / B2B tiers
22-24 JUN
launch
Network & go live
- ✓Accepted into the Generation AI accelerator
- ✓Toured Stone & Chalk, Startspace & Hub Melbourne
- ✓Accepted to Startspace, invited to join Stone & Chalk
- ✓Cards designed & ordered · LinkedIn profiles repositioned
- ▲We’re announced - 24 Jun. ↗
dependencies installedweek-1.stack
STACK SPUN UP IN WEEK 1
// 6 LAYERS, DAY ONE
Corporate
ASICATOABN RegisterCommbankNAB
Workplace
Microsoft 365XeroSlack
AI
ClaudeChatGPT
Infrastructure
CloudflareAWSGitHub
Social
LinkedInInstagramFacebookThreads
Spaces
▸UP NEXT
WEEK 2 - MVP BUILDOUT
Foundation’s done - entity, money, brand, product, and rails all in place. The prototype was working day 1, now we build it out for the world. #Buildinpublic
Adam Chesters
Founder · WroteItMyself
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wroteitmyself.com